It’s hard to be successful in business, and today, not having a business makes it even more likely for a website to succeed. Today, a website is more than just an online business card. Today, people realize that a website can generate more referrals, exposure and business success. What many don’t realize is that your domain name can play an important role in catalyzing this success.
Without realizing this, many businesses choose
The cheapest domain name they can find. This is not always the best idea for developing your business. To be honest, finding a cheap domain registration company name to domain is not the most difficult task. Google “cheap domain registration” and you have literally millions of options. You will find countless domain name registrars outdoing each other with offers, claims, freebies and packages that sound too good to be true. The fact is, if it sounds too good to be true, it probably is!
If you want to make sure you don’t cause avoidable problems for your business, you need to sift through the fine print, do the math, and pass a background check.
What’s the catch?
ICANN standardizes the base price of domain registration according to the desired extension. In addition to this basic price, there are operating and infrastructure costs, which the domain name registrant must cover in the prices and also get a little profit.
If registrars quote less, it is unlikely that they will be able to continue trading. And if they go bankrupt, where will you and your website go?
If they are going to continue to operate, they have to cover their costs and somehow make a profit. And here comes the catch.
Check what they charge for domain renewal.
Domain registrars sometimes increase renewal fees by offering very low registration fees. This means that while you save a penny when you first register a domain, you spend a dollar every time you renew a domain. Isn’t that the smartest transaction?
The next thing to watch out for is potential hidden fees. Often, the cheapest price for a domain name depends on registering for a special package, which may include items and expenses unrelated to your business. In such cases, you might end up spending on things you don’t need.
You can also run a background check on the domain registrar. Websites sharing the reputation of your server and recorder can affect your business. You don’t want your website to share server space with spam sites, hackers, blacklist sites, etc. Not only does this damage your company’s reputation, but it can also compromise the security of your website.
Once you’ve decided which company you want to work with, you’ll need to choose a domain name. It may or may not be easy. You want to use your business name or a keyword that represents your offer. The latter can mean that your website shows up in search results when people are looking for products and services – and that means exposure and traffic to your website. However, you may not get a domain name with a popular search term.
Even if you choose your own company name, it might already be in use by someone else if it’s a commonly used term. It is good to include the registration attempt in the decision. Often registrars can recommend cheap and good domains and extensions and help you choose the right domain for your business.
The other side of Meadville
It is important to note that not all cheap domain name registration services are bad. Often, the scope of operations and shared costs enable companies to offer lower prices than their competitors. With a little research, you can find a company that is both reputable and affordable. Many of them will assess your website needs and offer you customized packages to help you get the most cost-effective deal. Some decisions can help you make the right choice:
- Do you only need one domain or Do you need both a domain and web hosting?
- What about email services? Do you need Exchange email or regular POP email?
- Need a blog platform with your hosting package?
- Do you need an SSL certificate?
Again, good domain registrars will try to understand your business and website needs and recommend what will work best for your website. While this may seem like a small decision, you don’t want to make it expensive in the long run.