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Google Ads capture leads and raises brand awareness. When blended with organic results, it generates more clicks and higher traffic than the pop-up and traditional banner. What’s more? Approximately 80% of businesses worldwide rely on Google Ads and its CTR for ads at first is 7.94%. From these figures, it is evident that Google AdWords advertising has been used by many businesses for promotion purposes.
But, if the Google Ads are not structured appropriately, then, it will affect the Click-Through Rate. Also, one way or the other you are letting the competitors gain higher traffic. So, how do improve or track google ads’ performance? There are two ways; either you can hire the best digital marketing company with years of experience in optimizing google ads or check out this article. The aim of this is to reveal the effective PPC strategies to improve the performance of Google Ads. Indeed, the choice is yours! Read on to find out the tactics!
Table of Contents
9 PPC Strategies For improving Google Ad Performance
Say No Thanks to irrelevant Ads
Boost the performance of your site
Click-Through-Rate (CTR) Optimization
Keep your site accessible and safe
9 PPC Strategies For improving Google Ad Performance
Say No Thanks to irrelevant Ads
When the ads are not complying with the intent of the searcher, then, you cannot earn sufficient clicks for ad spending justification. The ad copy and the headline must be correlated with the keywords. Also, your ad explanation should resolve the queries of the searcher.
Certainly, this combination shows the required results, in some tweaks only. Additionally, there is an option to make different ads for the campaigns. Practicing so, you can carry out split testing to know the ads performing best. Also, the feature “Google’s Responsive Search Ads” can be used.
Boost the performance of your site
No one likes to stay on a site that takes a long to load, the end result is abandonment and a higher bounce rate. Hence, ensure that your site is loading in 3 seconds only, otherwise, the consequences are known to you.
The tools, like Google’s Pagespeed Insights, GTmetrix, etc. could be leveraged to monitor the time the website is taking to load. However, if you are not versed in using the tools and are not a tech expert, getting the desired help from a PPC agency is fruitful. They will implement the ways or techniques to optimize the site performance.
Make localized landing pages
Is your business functioning in a specific vicinity? If so, then, make the most of it! Create localized landing pages for capturing the users at a suitable place and time.
In case, your business is operational in different locations, then, make different landing pages. Assuredly, this act will convert the experience more relevant and unique for the audience. You can easily complete this step with the best website builder. Just make the copies of the pages that are location-dependent and optimization is also required.
Higher the Quality Score
Quality Score or QS is the factor with which google finds out how the ads get ranked. If the ranking is high then, the placements are better. On the contrary, when it is low, there are less chances of conversion as less will be able to see the ad. Yes, Google will notify you of the QS, but the improving tactics are known to you.
Click-Through-Rate (CTR) Optimization
Optimizing the Click-Through Rate is one of the best methods to boost the performance of Google Ads. The promotion extensions can be used that displays the discounts, offers, and deals on the website. The users must click on the ads to find out the promotions you are conducting.
When all of the aspects will be highlighted, then, the customers will become eager to know more regarding the ads. This will entice them to click on the link. Without any doubt, the higher CTR will lead to more revenue.
Include Ad Extensions
The extensions are the best method to reveal additional details related to service and product. In general, automatic ad extensions and manual ad extensions are used.
- When it is about manual ad extension, then, it is customizable with several extension types, like, call out, review, call, location, site link, and so on.
- In a similar vein, the manual ad extensions include many types, like dynamic site links, the previous visit, customer rating, etc.
Keep your site accessible and safe
What an accessible site means here is that it makes it easy for the users to grasp the information easily. Mostly, this is all about designing, using accurate fonts, segmenting the paragraphs, and various content formats such as videos and images.
Definitely, there are several guidelines that must be followed for excellent site accessibility. And probably, you are practicing so. In between all this, do not overlook security.
Choose HTTPs than HTTP. The search engines penalize websites that are not secure. The reason is simple- it hampers the performance of PPC campaigns and decreases customer satisfaction.
Create attractive ad copy
If the ad copy is unique and appealing, then, it could make campaigns a successful event. It is advisable to use the efforts to make the best one. Below are the PPC strategies for writing an engaging ad:
- Make eye-catching headlines
- It must comply with the brand’s USP and define why users stay on your site instead of moving to others.
- Because a specific character limit is defined, therefore, write an effective ad within the restricted limit.
- Maintain relevance. You must line up the ad with the keywords and landing pages.
- Remember to integrate the convincing Call to Action
- Better is if the words that create urgency can be used. Today Only, Exclusive, Hurry, Instant, Free, etc. are some of them.
Conduct A/B testing
The A/B testing is the testing that must be carried out after some time. Definitely, there are several factors that affect the tendency of the customers to buy or even click. Hence, it is essential to test various elements to find out where higher conversions are assured.
Considerably, you can make various landing page versions and test multiple headlines and designs. In addition, A/B testing can be performed from Google Ads in the experiment option. The linking can be done on different landing pages and regularly tested.
Concluding Remarks
Does not matter the size and niche of your business, PPC strategies definitely pay off. It improves the conversion rate and visibility to search engines. But, it is also desirable to know if you are following the right strategies. Either you can choose to get assistance from a PPC agency or follow what we have mentioned in this write-up. The choice is all yours!
Is there any other PPC Strategy we missed? Share your thoughts!
