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Graphic advertising is a company’s attractive visual communication through specific fonts, images, and colors to creatively persuade an audience to purchase a product while collaborating in building the brand.
Keep in mind that your customers remember your brand just by seeing a certain color. They look at a silhouette, which evokes your product’s image instantly. That when wanting to cover a specific need, they do not think about anything other than buying in your store. Behind this ideal world, there is not a genie and a lamp: there is display advertising.
To start, immerse yourself in advertising and the benefits it can bring to your business. Advertising is that message that you are going to build to persuade your audience and get them to buy your products, increasing your sales.
Graphic advertising is one of its most creative, attractive, concise, and impactful expressions. In this article, we will travel through its evolution, key elements, and how you can start applying it.
What is display advertising?
To do graphic advertising, your brand doesn’t need a presence in the most important spaces or advertisements. This type of advertising is much more than bright and eye-catching signs.
So what is display advertising? This is one of the alternatives that companies have to communicate their products and services. It is visual communication that has the purpose of impacting and attracting the public with images, text, and typography.
Creativity and the power to be concise allow rapid brand building. Now, imagine that your audience, over time and your ads, will associate a certain color, logo, images, and even words with your brand.
Behind all successful display advertising, there are three essential aspects:
- An attractive image.
- A short and catchy text.
- A distinguishable logo design
With this trident, you have the pillars to start working on your ads and differentiate yourself from the competition in the minds of your audience.
What is display advertising for?
Graphic advertising allows you to show your clients who you are, what you are like, your values, and your differences.
On the one hand, graphic design and advertising intersect to be able to convey ideas and feelings strong enough for whoever sees it to buy the product.
But, on the other hand, in reality, with graphic advertising, you are going to communicate with your current or potential clients. For example, when you want to tell them about news, offers, changes or improvements.
Its function focuses on persuasion so that they acquire a product. In this way, you will build the image of your brand in their minds.
Each element that is part of graphic advertising must have a reason for being. Colors, fonts, photos, texts, everything has to be able to be directly associated with your brand.
What is display advertising made of?
When thinking about how to design graphic advertising, certain elements cannot be missing:
- The graphic identity of your company: a brand that allows the public to associate that ad with your business (for example, a logo ).
- Headline: In a few words, you have to be able to express the idea of your ad in such a way that it fully draws their attention. The ad’s headline differs from the rest of the elements, either by color, typography, and/or layout.
- Text: it has to be concise and catchy. It can be descriptive, giving context to the public, or staying in a line only striking.
- Image: you can make an impact with an explicit or aspirational image (when you want to express emotions or tell experiences).
- Color: the color you choose will arouse emotions and attitudes in your audience. For example, if you use blue, it denotes calm and serenity.
- Ad footer: you can add it with your company data (for example, social networks).
- A slogan is a short and memorable phrase that highlights what differentiates you from your competition.
Digital graphic advertising: SEM strategies to get clients
You can complement graphic advertising with SEM positioning to get the most out of graphic advertising. And what is that? It consists of creating paid search engine ads. Every time someone searches, for example, on Google, for a word associated with your product or brand, you will appear among their first options. Not a minor fact: you choose those words.
In one study, posts with images and photos were shown to be the best content for increasing digital engagement with the audience. That is why they complement each other so well with graphic advertising.
Remember that digital campaigns that are carried out through platforms such as Facebook or Google Ads give you the possibility of segmenting the type of public. In addition, you can choose techniques and strategies to reach it:
1. Banners are ads in a specific place on the web page.
They redirect the public to a sales page to purchase your products. Although ideally, they have your own design, Google Ads offers the possibility of choosing some pre-designed ones.
2. Responsive ads are part of the Google display network.
These ads can be tailored to the device your audience is using and can be automatically formed using assets and text that you provide.
3. Interactive graphic advertising.
This uses images to meet various objectives, mixing different techniques of graphic advertising. They are not a minor variant if we consider that images are becoming a crucial element for mobile marketing.
How to design graphic advertising for your e-commerce?
To create online graphic advertising, you have to think about what audience you want to talk to and what you want to tell them. You must view your ad as part of a larger strategy and not as an isolated piece.
This will help you maintain clear communication with your customers. In addition, it will collaborate in the construction of your brand image, for example, using the same colors, logo, and typography.
Although it is ideal to have a team of designers, it may not be an option for your budget at first. Today there is the possibility of making pre-designed ads (as we saw with Google Ads), or you can opt for design tools for non-designers.
